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PRANA Beauty is built on
three core pillars
Who We Are
Sustainability: Every product is created with eco-friendly practices, from responsibly sourced ingredients to recyclable packaging, minimizing environmental impact.
Purity: Only 100% natural, non-GMO, and chemical-free ingredients are used, ensuring gentle, effective skincare rooted in Ayurvedic tradition.
Community: PRANA fosters a supportive community, empowering individuals with education and resources to embrace holistic wellness and mindful self-care.
Who We Are
Prana Beauty is where ancient wisdom meets modern skincare innovation. Rooted in the principles of Ayurveda and elevated by science-backed formulations, we create clean, high-performance skincare designed for real people—not one-size-fits-all solutions.
From saffron serums to turmeric-infused masks, our small-batch products are made with ethically sourced botanicals and zero toxic ingredients. We’re proud to lead the industry in AI-powered personalization—using facial analysis and intelligent routines to match each customer with exactly what their skin needs.
Based in New York, Prana Beauty is more than a brand—it’s a movement toward mindful, transparent, and results-driven skincare. We exist to help people glow naturally, breathe deeper, and feel good in the skin they’re in.
💛 Woman-founded | AI-Powered | Ayurvedic Roots | Clean Beauty Certified