About Us
Prana Beauty is where ancient wisdom meets modern ritual.
Rooted in the timeless principles of Ayurveda and refined through thoughtful formulation, we create skincare designed to honor the skin—not overpower it. Each blend is crafted in small batches with ethically sourced botanicals chosen for their purity, potency, and heritage.
From luminous saffron to grounding turmeric and calming rose, our rituals are inspired by centuries of tradition and made for the rhythm of modern life.
We believe skincare is not about chasing perfection, but about returning to balance. About consistency. About intention. About listening to your skin and giving it what it truly needs.
Guided by AI-powered personalization to tailor each ritual, Prana Beauty exists to help you glow naturally, breathe deeper, and feel at home in your skin.
Based in New York, woman-founded, and rooted in Ayurvedic wisdom — we are more than a brand.
We are a return to ritual.
We Care!
PRANA Beauty is built on three core pillars:
Sustainability: Every product is created with eco-friendly practices, from responsibly sourced ingredients to recyclable packaging, minimizing environmental impact.
Purity: Only 100% natural, non-GMO, and chemical-free ingredients are used, ensuring gentle, effective skincare rooted in Ayurvedic tradition.
Community: PRANA fosters a supportive community, empowering individuals with education and resources to embrace holistic wellness and mindful self-care.
Founded by Prabha Iyer, PRANA draws from the ancient wisdom of Ayurveda to create high-performance skincare rooted in intention and integrity.
Our Values
Prana Beauty & Wellness is where dedication to purity is our guiding principle. Only the finest, all-natural ingredients find their way into our formulations, sourced from the bountiful gifts of the earth. We meticulously curate each element to create products that not only enhance your skin but also evoke a profound sense of well-being
"Prana embodies the essence of nature’s purity, nurturing your skin with the timeless power of vitality and balance."
Prabha Iyer
I’m Prabha Iyer, founder of Prana Beauty & Wellness. As an immigrant in New York, I carried a lifelong belief in the healing power of nature—a gift from my Ayurvedic roots. Over time, I found mainstream skincare full of harsh chemicals and synthetic fragrances that didn’t align with my holistic values. I decided to create something better.
Prana began with a mission- use ethically sourced, all-natural ingredients from Ayurvedic tradition—like saffron, turmeric, and sandalwood—and pair them with modern, science-backed skincare. Every formula is crafted in small batches to maximize potency and maintain purity, reflecting my belief that radiant skin begins with harmony inside and out.
In 2025, we took a bold next step by integrating AI-powered facial skin analysis into Prana’s experience. Our AI quiz, powered by advanced facial scanning, reads skin tone, texture, hydration levels, and more—then recommends the perfect routine personalized to each customer. It transforms skincare from guesswork into a guided, confidence-building ritual.
Today, Prana Beauty stands at the intersection of Ayurvedic tradition and cutting-edge personalization. My mission is to help every customer glow naturally—through clean, targeted routines and tech that cares. We blend sincerity, science, and sustainability so Prana isn’t just beauty—it’s trust, wellness, and empowerment for your skin’s story.
As a woman navigating both motherhood and entrepreneurship, I’ve always believed that the most powerful beauty is the kind that doesn’t demand compromise—on health, on ingredients, or on identity. I created Prana to honor the skin we live in, the rituals we inherit, and the intelligence we now have at our fingertips. That’s why every product is designed to work with your body’s rhythms, not against them—using clean, time-tested botanicals and cutting-edge AI tools to deliver meaningful, measurable results.
But Prana is more than skincare—it’s a movement. We're building a wellness-forward ecosystem where self-care meets science, and where our community can access education, personalized rituals, and real transformation. Whether you're a college student discovering clean beauty for the first time, or a wellness advocate seeking deeper alignment, Prana invites you to return to yourself. This is skincare for the conscious, the curious, and the connected—and we’re just getting started.
With Trust, Prabha Iyer
Founder, PRANA Beauty
Blog Posts
Ditch the Toxins: Why Prana Beauty’s Bakuchiol is the “Natural Botox” You Actually Need
How to Remove Dark Circles Fast: Expert Skincare Tips with Saffron Brightening Serum?
