Ayurvedic Skincare · Born in New York
Ancient Rituals.
Radiant Skin.
5,000 years of Ayurvedic wisdom distilled into six transformative formulas. Your skin doesn't need more products — it needs a ritual.
Prāna — the breath that moves through all living things.
Skincare born from nature, pure as the soul it serves.
Skincare born from nature, pure as the soul it serves.
Not sure where to start? Take the 60-second skin quiz →
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11,000+
Women who left synthetic skincare behind
100%
Clean · Vegan · No Parabens · Cruelty-Free
The PRANA SUTRAS
Six Formulations.
One Complete Ritual.
Each product stands alone. Together they become a RITUAL — morning, night, weekly reset.
Saffron Collection AM Ritual
Saffron Glow Serum
Liquid Kashmir Saffron. Seven Days to visible radiance
$89.00
or $75.65/mo · subscribe & save
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Saffron Collection PM Ritual
Saffron Radiance Moisturizer
Triple-butter Ayurvedic face cream — Kokum, Shea and Cocoa
$72.00
or $61.20/mo · subscribe & save
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Weekly Reset Sunday Protocol
Turmeric & Sandalwood Purifying Mask
Three-clay Ayurvedic face mask — Bentonite, French Pink Clay, Kaolin clay
$52.00
or $44.20/mo · subscribe & save
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Night Ritual · PM Ritual
Bakuchiol Night Restorative Serum
Everything retinol promised. Delivered by a plant, not a lab. Without the irritation, the purging, the sun sensitivity, or the six-week adjustment period.
$79.00
or $67.15/mo · subscribe & save
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Rose Collection · AM + PM
Rose Jasmine Milk Cleanser
The ritual begins here. And how it begins determines everything that follows.
$32.00
or $27.20/mo · subscribe & save
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Rose Collection · AM + PM
Pure Rose Water Toning Mist
The step most people skip. The one that changes everything.
$35.00
or $29.75/mo · subscribe & save
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Prabha Iyer
Founder · Prana Beauty & Wellness · New York
The Moment It Started
Prabha came to New York carrying her grandmother's rituals and a deep passion and knowledge of Ayurveda— and found nothing in the beauty aisle that matched what she already knew worked. So she built it.
11,000+
Women in ritual
5,000
Years of Ayurvedic Science
100%
Woman-founded
Watch the brand film — 2 minutes
The Prana Sutras · Daily Practice
Return to Your True Self
These are not skincare routines. They are the ancient practices your skin has always known.
Morning Ritual
Dinacharya — the art of beginning
01
Rose Jasmine Milk Cleanser
Lifts overnight buildup. The ritual starts here.
01
Pure Rose Water Toning Mist
Restores pH. Primes skin for everything that follows.
01
Saffron Glow Serum
Liquid Kashmir saffron. Carries your glow all day.
Save $23.40
$132.00
★★★★★ "My skin has never looked better before 8am."
Nighttime Ritual
Swapna — the restorative dream
01
Rose Jasmine Milk Cleanser
Release the day. Emulsifies without stripping the barrier.
01
Bakuchiol Night Restorative Serum
Nature's retinol. Resurfaces and firms through the night.
01
Saffron Radiance Moisturizer
Triple hyaluronic acid seals everything in overnight.
Save $27.45
$155.00
★★★★★ "Eight weeks in — I genuinely look different."
Weekly Spa Ritual
Abhyanga — sacred self-anointing
01
Rose Jasmine Milk Cleanser
Bare, clean skin first. The clay needs direct contact.
01
Turmeric & Sandalwood Purifying Mask
12–15 minutes. Your Sunday ceremony. Three days of glow.
01
Saffron Glow Serum
Finish with Kashmir saffron. Radiance held for three days.
Save $27.68
$146.00
★★★★★ "The Sunday ritual I've been doing for 6 months."
Find Your Ritual
Two Paths. One Ritual.
Scan your face with AI in 30 seconds — or answer 3 quick questions. Either way, we'll build your perfect Prana ritual.
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Live · AI-Powered · Real-Time
Your Skin.
Your Ritual.
30 Seconds.
01
Open your camera — no app needed
02
AI reads 6 skin health markers in real time
03
Receive your personalised Prana ritual
Free · No account required · 30 seconds
OR
3 Questions
Not Sure Where to Start?
Answer 3 questions and we'll build your personal Prana ritual — the exact products your skin needs, in the exact order to use them.
