
Our promise
About Us
PRANA is a luxury beauty and wellness brand from New York,rooted in the traditions of ancient Ayurveda. Dedicated to holistic care formind, body, and soul, PRANA creates products using only 100% natural ingredients—free from GMOs, synthetic chemicals, and harsh additives. Every formula is vegan, cruelty-free, and sustainable. PRANA champions organic wellness and eco-friendly skincare, delivering solutions that nourish from within while honoring the wisdom of nature’s rituals.

We Care!
PRANA Beauty is built on three core pillars:
Sustainability: Every product is created with eco-friendly practices, from responsibly sourced ingredients to recyclable packaging, minimizing environmental impact.
Purity: Only 100% natural, non-GMO, and chemical-free ingredients are used, ensuring gentle, effective skincare rooted in Ayurvedic tradition.
Community: PRANA fosters a supportive community, empowering individuals with education and resources to embrace holistic wellness and mindful self-care.
Founded by Prabha Iyer, PRANA draws from the ancient wisdom of Ayurveda to create high-performance skincare rooted in intention and integrity.

Our Values
Prana Beauty & Wellness is where dedication to purity is our guiding principle. Only the finest, all-natural ingredients find their way into our formulations, sourced from the bountiful gifts of the earth. We meticulously curate each element to create products that not only enhance your skin but also evoke a profound sense of well-being
"Prana embodies the essence of nature’s purity, nurturing your skin with the timeless power of vitality and balance."
Prabha Iyer
Blog Posts

7 Facial Yoga Exercises for Glowing Skin

10 Science-Backed Benefits of Ashwagandha for Skin and Hair
